Authors: James R. Abbey, & Lodging Assoc American Lodging Assoc, American Hotel & Lodging Educational Institute
Categories: Business & Economics
Type: BOOK - Published: 2012-05-30 - Publisher: Educational Institute
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to