Authors: Das, Subhankar, Mondal, Subhra Rani
Categories: Business & Economics
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to