The Viagra Ad Venture


The Viagra Ad Venture
Author: Jay Baglia
Publisher: Peter Lang
ISBN: 9780820474892
Size: 17.90 MB
Format: PDF, Kindle
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The Viagra Ad Venture

The Viagra Ad Venture by Jay Baglia, The Viagra Ad Venture Books available in PDF, EPUB, Mobi Format. Download The Viagra Ad Venture books, Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.


The Viagra Ad Venture
Language: en
Pages: 165
Authors: Jay Baglia
Categories: Social Science
Type: BOOK - Published: 2005 - Publisher: Peter Lang
Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing
Socially Constructing Communication
Language: en
Pages: 335
Authors: Gloria J. Galanes, Wendy Leeds-Hurwitz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009 - Publisher: Hampton Press (NJ)
The idea for this book originated at NCA's Summer Institute 'Catching Ourselves in the Act: A Collaborative Planning Session to Enrich our Discipline through Social Constructionist Approaches'. The conference provided the opportunity to interact with like-minded others to discuss how social construction approaches influence, or should influence, our work. Another
Adventure Journeys in Sabah
Language: en
Pages: 212
Authors: Hashim A. Wahab
Categories: Sabah
Type: BOOK - Published: 2001 - Publisher:
Books about Adventure Journeys in Sabah
America, History and Life
Language: en
Pages:
Authors: Hashim A. Wahab
Categories: Canada
Type: BOOK - Published: 2006 - Publisher:
Article abstracts and citations of reviews and dissertations covering the United States and Canada.
A Century of Transformation
Language: en
Pages: 411
Authors: Eastern Communication Association
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: Oxford University Press on Demand
A Century of Transformation: Studies in Honor of the 100th Anniversary of the Eastern Communication Association celebrates the anniversary of communication as a formally organized professional academic discipline. To mark this occasion, the Eastern Communication Association has compiled a volume of essays examining the many different aspects of the discipline,
Sport and Adventure Tourism
Language: en
Pages: 342
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
Discover the secrets to success in sport-related tourism and adventure travel! This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an
Adventure Kingdom
Language: en
Pages: 332
Authors: A. Keet
Categories: Fiction
Type: BOOK - Published: 2006-07-01 - Publisher: Lulu.com
At the world's most state-of-the-art zoo, director Roeby Marner proudly oversees an extensive captive breeding program, until things begin to go tragically wrong. Roeby must quickly find out what, or who, is threatening the pregnancies of the endangered mothers, before more animals are sacrificed and his life's work falls to
American Book Publishing Record
Language: en
Pages:
Authors: A. Keet
Categories: American literature
Type: BOOK - Published: 2005 - Publisher:
Books about American Book Publishing Record
A Guiri's Adventure
Language: en
Pages: 216
Authors: Greta Paa-Kerner
Categories: Travel
Type: BOOK - Published: 2002 - Publisher: iUniverse
A Guiri's Adventure: Barcelona through the eyes of an American is a shamelessly honest chronicle of Greta Paa-Kerner's experiences living in Barcelona, Spain. Spiced up with cynicism, self-deprecation and dry humor, it is a recount of the history, geography, economics, and cultural euphemisms of the region. It's an armchair adventure
Joyce in the Belly of the Big Truck; Workbook
Language: en
Pages:
Authors: Joyce A. Cascio
Categories: Travel
Type: BOOK - Published: 2005-05 - Publisher:
Books about Joyce in the Belly of the Big Truck; Workbook